Witrina: Transforming a Local Croatian Shop into a Thriving Webshop With Organic Results
The Problem
Witrina, a local Croatian shop celebrated for its exceptional wines, liquors, and deli products, faced a significant hurdle: no digital presence and a tight budget precluding advertising expenses. Despite a strong product line, their reach was confined to local foot traffic.
The Challenge
Breaking into the “Black Market” of alcohol sales posed a unique challenge, especially without any digital marketing expertise or a significant budget for advertising.
The Solution
Strategic E-commerce Development and SEO Mastery
Prima Marca took the reins, developing a robust, SEO-optimized webshop. The focus was on organic growth, leveraging SEO best practices to capture €30k in sales during the first year, alongside a staggering 1 million organic visits. This strategic move not only established Witrina as a leading online Croatian wine shop but also brought its local producers into the digital limelight.
The Result
Organic Growth and Dominance in the Digital Market
Prima Marca’s approach led to a sustainable, user-friendly e-commerce platform powered by a customised WooCommerce setup. Key to this success was a potent SEO strategy that secured top Google search rankings for pivotal keywords like “Croatian Truffles” or the product names it self such as “Aura Teranino” or “Old Pilot’s Gin” enhancing Witrina’s online visibility. The integration of a sophisticated lead management system, coupled with email marketing automation and enticing discounts, further cemented customer loyalty.
SEO Strategy Mastery
Dominating local market searches, Prima Marca’s SEO expertise propelled Witrina to the forefront of Google search results, creating a significant competitive edge.
Customised E-commerce Solution
A tailored online platform that streamlined order management and enhanced customer experience, tailored to Witrina’s unique product offerings.
E-commerce Success: From Local Store to Digital Powerhouse
"
I was impressed by how quickly Prima Marca could translate our store’s essence into a digital format. Their attention to detail and commitment to understanding our products made for a personalized and effective online experience.
Ivo Pavlović, Founder, Witrina
Witrina's journey from a local Croatian store to a flourishing online marketplace is a testament to Prima Marca's expertise in digital transformation. Our approach not only elevates brands but also seamlessly integrates them into the digital world. Let's collaborate to make your business the next digital success story.
Delivered
▸ SEO Strategy and Optimisation
▸ Webshop Development
▸ Lead Base Development
▸ Email Marketing Automations
▸ Digital Branding
▸ Content Strategy