We have been blasting with our European ads, reducing the CPR of current campaigns by over 250%. Acquiring 1,500+ leads per month for our customers, we’ve significantly cut their expenses for 4qualified leads.
How? Well, it’s simple: Strategy. Digital Advertising Strategy.
You need a team connected by a single strategy, aligned every day to reach your maximum potential.
Digital platforms, mostly Meta and Google, have been changing a lot these days. All the setups, GDPR compliance rules, and technical applications are updated every single week. That’s why we have a highly optimized work process to keep our team connected and up to speed.
We use very strategic tools to communicate, keep in contact with our main partners, such as the Meta Business and Google teams, and support our clients with constant reporting.
Our team holds weekly meetings to align each one of our accounts and expectations. We are passionate about growth, so if we don’t see those charts climbing every week, we get moving.
Yes, we need a bit of freedom, we need our creativity, and most of all, we need trust and transparency from our clients, reporting the results we are achieving for exponential improvements.
Our campaigns and daily routine optimization now count on AI tools to improve the numbers and ad set applications. We are using our new partner, Madgicx, with qualified reports and AI analysis to make the best of our ads, aligning the whole team for a full overview of what’s changing in the industry.
AI is also bringing a new chapter this year, and many things will change every single day. That’s why we keep pushing further.
One of our tools for strategy is using the SWOT analysis to implement in our ads planning. This technique allows us to precisely dissect our campaigns and strategies, identifying strengths such as our innovative use of AI and strategic partnerships, weaknesses that need addressing, opportunities for capturing new market segments or utilizing emerging technologies, and threats from competitors or changes in digital advertising regulations.
To fully leverage SWOT in your digital advertising, consider the following steps:
- Conduct a thorough SWOT analysis regularly to stay ahead of market trends and internal changes.
- Translate your findings into actionable strategies—for example, turn weaknesses into areas for training and development, and align strengths with market opportunities.
- Integrate SWOT outcomes with your creative and campaign planning to ensure your messaging and targeting are spot-on.
- Use SWOT to anticipate changes and pivot quickly, staying ahead of competitors and adapting to the digital landscape’s evolution.
But how can you leverage SWOT in your digital advertising efforts? Let’s break it down into actionable tactics:
- Identify Your Strengths: What does your brand do better than anyone else? Pinpoint these unique selling points and use them as the backbone of your ad messaging. Whether it’s unparalleled customer service, innovative products, or an unbeatable return policy, highlight what sets you apart.
- Acknowledge Your Weaknesses: No brand is perfect. By recognizing areas where you may fall short—be it product variety, price points, or market presence—you can craft ads that cleverly address or sidestep these weaknesses.
- Spot Opportunities: Keep an eye on market trends, emerging technologies, and shifts in consumer behavior. Use your ads to tap into these opportunities, whether that means highlighting eco-friendly practices in response to growing environmental concerns or showcasing contactless delivery amidst a pandemic.
- Beware of Threats: Competitor actions, regulatory changes, and economic downturns can all pose threats to your advertising’s effectiveness. Anticipate these challenges and plan your ads accordingly. For instance, if a major competitor is slashing prices, focus on the superior quality or additional features of your offerings.
By integrating SWOT analysis into your digital advertising efforts, you can not only improve campaign performance but also foster a more agile and responsive marketing strategy. This approach is vital for staying competitive in the ever-evolving digital marketplace, ensuring that your advertising efforts are as effective and efficient as possible.
Stay tuned for more.
Do you want to have a personal digital strategy audit for your business? Don’t waste time—book a free session.
