Product Digital Launch

Brazil portfolio

DOLCE GUSTO

Mini Mi Product Launch in Digital large scale.

CASE STUDY

Understanding the design and possibilities of the machine is how Prima Marca helped to launch the Dolce Gusto in the Brazilian digital market.

More than 100 Ad's and Image work

With 1 quarter of creative production we fed the Dolce Gusto communication with a big stock of materials, from Photo Production to Websites and Creative Ad's

45% of indiviual Nescafé doses growth

With time, Dolce Gusto became the leader in the Brazilian Market

THE STORY

The digital launch of the Dolce Gusto Mini Me was a initiative from Arno and Polishop, the largest multichannel retailer in Brazil, well known for the introduction of the best seller products and solutions in the country.

Bruno Mucheroni, Creative Director was responsible for the Digital Launch of the new Coffee Machine. With an amazing team work, between Polishop and great minds like Rogério Nogueira, Fernando Coelho, Robson Ramos, Osvaldo Martins, Fernanda Brinati and others, the project design and product Launch was a success.

THE GOAL

Show to the final customer how easy and modern the Dolce Gusto Mini mi can be. A versatile and beautiful way to have your daily coffee or many varieties of drinks for each time of the day.

THE SOLUTION

Show to the final customer how modern and easy the product is for the day to day routine. Showcasing the design, all the possibilities it have to execute the drinks varieties and how to do it. Applying 3D design and photo-shooting of the final results was the main approach, connecting the usage of the machine with each situation for the related drinks.

THE RESULT

Many users engaging with the product on the launch across Social Media and the Webshop. Resulting in more than 1.000 interactions per day with the 3D machine and many comments around the Drink options that it offers. For example, customers commenting “I didn’t know i could make Tea with it!”. Dolce Gusto is now the top seller coffee machine in Brazil.