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SODIÊ DOCES

LARGEST CAKE STORE FRANCHISE IN SOUTH AMERICA.

In 2013 Bruno Pires Mucheroni founder of Prima Marca was the creative head behind the Sodiê Doces brand and digital communication in São Paulo Capital, Brazil together with MediaAppeal agency. Building national scale digital strategy campaigns and production, the case was a success.  The company reached 318 franchises in 2020 becoming the largest cake franchise in South America.

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THE STORY

Our work with the expansion of the brand.

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Brand creation

orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

Brand creation

orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

Brand creation

orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

Brand creation

orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

Our work with the expansion of the brand.