Philips Walita & Polishop

Revolutionizing Healthy Cooking Launching Webapp in Brazil: The Airfryer Philips Walita

The Problem

The introduction of the Philips Airfryer to the Brazilian market posed a unique challenge. The concept of air frying was relatively new, and the target audience was not fully aware of its benefits over traditional cooking methods. The task was to showcase the Airfryer as a versatile, easy-to-use appliance that could cater to everyone, not just expert chefs.

The Challenge

The primary challenge was breaking through the traditional cooking mindset prevalent in Brazil and convincing a diverse audience of the Airfryer’s value. This involved demonstrating its versatility, ease of use, and the health benefits of air frying. The project aimed to create a strong online presence, enhance brand visibility, and drive significant sales through Polishop, Brazil’s largest retail store.

The Solution

Creative Strategy Approach

Led by Bruno Mucheroni, our creative head, Prima Marca developed a multifaceted marketing strategy. We focused on high-quality content creation, showcasing the Airfryer in various settings and illustrating its ease of use for a wide range of recipes. Our approach included:

The Result

Web Designing

Designing an engaging website and web app to educate consumers on the Airfryer’s benefits. In just the first month, the campaign generated over $1 million in sales, significantly boosting Philips Airfryer’s market presence in Brazil. The specially designed website and web app served as educational hubs, where users could explore the Airfryer’s functionalities and discover healthy recipes, fostering a community around the product.

National Campaign & Advertising

Creating a comprehensive campaign with national reach, emphasizing the health advantages and time-saving features of air frying. Producing and photographing the Airfryer in action, highlighting its application in daily life across different demographics.

Designing to Reveal

Utilizing 3D animations to visually explain the technology behind the Airfryer, making the cooking process both intriguing and understandable.